Where to get links

And grab the headshot they use in their author bio:. In fact, when we looked at what types of content generate the most links, infographics came out near the top. For example, one of the first infographics I ever made took only took a few hours to put together I also hired a professional designer to make it look professional.

Like any piece of content that you publish, you need to strategically promote your infographic. I outline exactly how Guestographics work in this post. If you have a piece of software, physical product, consulting service or ANYTHING of value that you sell, you can easily turn that into dozens of high-quality backlinks. In my experience, a friendly reminder is usually enough to get most people to log into WordPress and add your link. That way, people can easily find us while reading your article.

So I recommend setting aside some time to reverse engineer your competition. That way, you can find link opportunities that only exist in your niche. Obviously, you need to reach out to the people that run those podcasts and pitch yourself as a guest. Which takes work. But at least you know where to start. How to Get High Quality Backlinks 7 New Strategies : This is an updated list of link building strategies that focus on building new backlinks from authority websites.

SEO Marketing Hub 2. What Are Backlinks? Hi [Name] , I was searching for some content to read about [Topic] this morning. As you may have heard, [Problem With Outdated Resource]. Either way, I hope this helps you and have a great day! Thanks, [Your Name]. Hi [Site Owner Name] , I was just browsing around your resources page today, and among the lists of great resources, were some broken links.

Either way I hope this helps and keep up the good work! Awesome stuff! Let me know how that sounds. Cheers, [Your First Name]. You should also have a basic understanding of the process of buying and assessing backlinks as part of a link building campaign and avoiding a Google penalty.

If you do due diligence, have a solid vetting process and set realistic expectations, buying backlinks can be an effective SEO strategy. When done properly, there is little risk of penalty because it is almost impossible to distinguish between a paid link and a natural one. Written by Jake Sheridan on April 22, At Loganix I build products, and content marketing. What in this post were you excited about? What was useful? What would you like to read more about?

Quick navigation. Semi-controversial opinion time: Sometimes, buying backlinks is the best link building strategy. Link buying has many shapes and forms. Some black hat, some white hat, others somewhere between. It would be an understatement to say that a lot has changed about buying backlinks. Buying any and every link is no longer an effective strategy.

This could be: sponsored posts guest posts link placements or niche edits product reviews or any link that you paid to have published on another site It also includes if you send a free product or pay for someone to try a service to write a review. Why should you consider buying links?

Aside from the fact all the cool kids are doing it: More link buying than ever before All shades of hat, all sizes of companies As prices rise, more companies are taking a stab at bringing it in house. Google has gotten much better over the years at figuring out what links have been bought. Link building pricing factors Dozens of different factors go into the cost of a link.

They can afford to be choosy with their partners and demand higher prices. However, long lists of standards for acceptable sites will increase the time to place and result in more expensive placements. Brand Strength: A strong brand can save you money in link building.

If you have a presence online already, your emails get answered far more often. That leads to quicker offers from valuable partners Link Quality : Sites that are older and have excellent link metrics are naturally going to be much more expensive and difficult to pitch. Industry : Certain industries attract a lot of traffic with buying intentions. For example, finance bloggers can connect their audience to anything from microlenders to credit card offers.

They have a lot of offers. And keep in mind that things like placement, relevance and anchor text affect the value of your internal links too. In chapter two, we listed a few dozen link building tactics and strategies for you to explore. But which of them are the best and most effective ones? Competitor link research is one of the most fundamental activities in link building.

Think about it, the top-ranking page for your desired search query has all the right links which persuaded Google of its superiority. By studying its links you can figure out which tactics to use so that you can get similar links and outrank that page.

It will show you how many backlinks and linking websites each of the top-ranking pages has. When talking about linkable assets people tend to think of very specific things like:. This will show you which of their pages have accrued the most links. Most linked to pages on Ahrefs Blog via Site Explorer. As you can see on the screenshot above, three of the five most linked pages on the Ahrefs Blog excluding the homepage are data-driven research studies. That gives you a pretty good idea of the kind of content that attracts links in our industry.

In your own niche the dominant type of linkable asset might be completely different—infographics, online tools, surveys, ego bait, etc. Your job is to figure out what it is and use that knowledge to create linkable content for your own website.

In other words, even the best linkable assets have to be promoted in order to attract links. Generally speaking, there are just three ways to promote content :.

This sounds rather straightforward, right? You can pay money to the likes of Google, Facebook, and Twitter to get visitors to your page. You can also reach out to pretty much any website where your audience is hanging out and strike an advertising deal with them. The more people you advertise your content to, the higher the chances of someone linking to it.

Businesses invest in content marketing because it helps them to attract, nurture and retain customers. In other words, you should be advertising your content because it helps your business to grow, and links will come as a byproduct of it if your content is good enough.

Yes, those same people can likely be reached with advertising, but a well-crafted personal email would be way more effective if you want to increase your chances of getting a link from them. I too shared my thoughts on that matter here at Ahrefs Blog. But if I could only give you a single outreach tip, it would be this:. Rather than blatantly asking someone to link to you right then and there, try to impress them with your content and make them want to check it out.

What you want to do is elegantly plant a unique idea from your content in their head so they want to mention it in an upcoming article—kind of like what I did here when trying to promote my small research study:. Communities can be great for promoting your content to relevant audiences.

You might also find some standalone community sites in certain niches. But promoting your content in these communities is not as easy as it might seem. So make sure you reserve that only for your best work. One other strategy is to build your own community that would actually be happy to get notified of every new piece of content that you publish. Here at Ahrefs we give people three options to connect with us:. But it took us quite a few years to build them up. Every blogger wants to publish high-quality content that brings value to their audience, right?

But doing that consistently is a hell of a challenge. Which is part of the reason why many blog owners accept guest articles on their blogs.

Well, apart from actually having something meaningful to say, paired with some copywriting skill and experience, I have two good tips that should help you. The top blogs in your industry are unlikely to take your pitch seriously unless you have a solid track record of published articles on similar blogs.

So before you pitch the 1 blog in your niche, try to get published at 2 first. And before you pitch 2, try to get published at 3. You have to start from some lesser-known blogs in your industry and gradually build your way up. And if you struggle to find those lesser known blogs, we have a powerful tool to help you: Content Explorer. So the better your content is, the higher your chances of getting it published.

Here at Ahrefs we have a handy tool that helps you find content gaps between websites which has a very straightforward name: Content gap. Another interesting way to stand out with your guest post pitch is to offer to rewrite one of their old and underperforming articles.

While it is technically possible to build links with just a bit of brain power and an email account, there are a number of link building tools that will help make the process of acquiring links much easier.

As you already know, studying the links of your competitors is extremely helpful when developing an actionable link building strategy for your own website.