Why people buy apple products

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Complete information. Clear information. Direct and to the point. Easy to understand. Interesting content. Useful content. Steve Jobs and his team work hard to introduce innovation in the tech industry. It has given a different angle to the wireless and touchscreen technology. Apple tends to give its customers what they want before they even want it. Nowadays, most of the other services are designed to keep Apple products in mind.

The Scion and the new Honda Civic now have connectors that are compatible with the iPod. These eliminate the need for those annoying FM transmitters to play songs from your iPod. Many sales websites that have an electronic section will mostly have a separate section for Apple products. Steve Jobs has a great influence on the company as well as the people. He is a very creative and intelligent person. He bought the company into the business when it needed his help.

In fact, there are people out there that get every single new Apple device just because Steve Jobs was its creator. The marketing of Apple products is done in a very intelligent way.

The commercials are very creative and very much attractive. Apple products are easier to use as compared to other PCs. The Mac OS is far from any of the useless trial versions of the software. Also, the speed of the system, iLife, etc. People believe that Apple products are very, very easy to operate with a very nice and user-friendly interface.

Mac has a capability called Virtualization. Companies such as Apple using strategies that involve much more than just facts and numbers have reprogrammed us in a certain way.

Whenever Apple launches a product, they do it in front of a huge audience similar to a rock concert. They hire mega influencers and celebrities to use their products and flaunt them.

These are influencers like the Kardashians and others who create a buzz around whenever a new launch is coming up.

Apple perfectly manipulates a human function which is to be associated with something. It is the fear of missing out. Frankly, if you are amongst your mates and they all have iPhones; you are most likely to buy an iPhone solely out of peer pressure. Big companies get dragged into this mess. And for the users data privacy is certainly one thing that raises an alarm. Not getting deep into the topic, it can safely be said that Apple has successfully projected the iPhone to be the safest smartphone around.

It should not have to be entirely true and I am not discussing the technicalities of this claim. However as far are customers are concerned they are satisfied that their data is secure. After diving deep into the topic, I can safely say that the iPhone wins on technical grounds and on marketing grounds. Apple has firmly identified its market segment and has strongly influenced it using elite marketing tools, which is bound to get appreciation. So, why do people buy iPhones? People buy iPhones because they get value for money spent.

Value not in one but multiple ways. Firstly, they get a technologically sound smartphone. Secondly, they get a sense of class, which is ecstatic at times. Lastly, they get a sense of security that other smartphone companies fail to ensure.

In this piece, I will be sharing with you I switched away from an iPhone, but came back to the iPad. Neuro-marketing and Planned Obsolescence. A Million Dollar Question. Source: PhoneArena. Unforgettable User Experience. What more? Let me tell you more about it. Buzz Effect.

How did this happen? Of course, Apple made us believe it. Final Word. Found the article interesting? Share it with your friends:. You May Also Like.